About Airtable
Airtable is an organization tool that integrates with other apps and services for more streamlined business communication. It connects to many of the most popular tools out there - including CRMs, social media applications, and more - and provides templates that allow users to centralize their information and collaborate, edit, and comment in real time.
About Eloqua
Oracle Eloqua offers a suite of marketing tools to automate the sending of advertisements through email, mobile devices, video, and search engine results pages. The solution promises to increase sales and conversion numbers while helping you understand your customers for improved marketing efforts. Eloqua tracks and analyses customer activity, visitor behavior, opened emails, and other data. It also saves, organizes, and analyzes important information about current and potential clients, such as names, contact information, locations, and purchase history.
Popular Use Cases
Bring all your Airtable data to Amazon Redshift
Load your Airtable data to Google BigQuery
ETL all your Airtable data to Snowflake
Move your Airtable data to MySQL
Bring all your Eloqua data to Amazon Redshift
Load your Eloqua data to Google BigQuery
ETL all your Eloqua data to Snowflake
Move your Eloqua data to MySQL
Airtable's End Points
Airtable Editorial Calendar
Streamline your content creation process - including blogs, emails, and social media posts - push content through your pipelines, and keep your entire team on the same page.
Airtable Product Catalog & Orders
Create a catalog of all the products you have to offer. Build orders for customers, ensure that they’re updated, and integrate this information with your other customer data sources to avoid duplicate data and keep your business organized.
Airtable Project Tracker
Use the project management template to consolidate your work, manage deadlines, and keep your team up-to-date on the status of every relevant business project.
Airtable Sales CRM
Better manage customer relationships, keep your team members focused, and improve your sales process by centralizing all of your important sales information on one easy-to-understand template.
Airtable Advertising Campaigns
Keep track of your advertising campaigns across platforms so that you can spend less time on campaign management and more time on the creative process.
Eloqua's End Points
Eloqua Customer Targeting and Segmentation
Marketers can use Eloqua to analyze and measure their customer data, online and offline through multiple channels and sources. Through one interface, you'll gain access to data on customer profiles, user behavior, and marketing campaigns. This allows you to identify potential buyers, determine what triggers purchases, and send real-time responses to customers and users.
Eloqua Marketing and Campaign Management Tools
Eloqua's out-of-the-box design editing tools empower users without HTML or CSS coding experience to build responsive emails, forms, and landing pages. With Eloqua's drag-and-drop interface, it's easy to set up personalized marketing campaigns. Also, a whiteboard feature allows you to map each stage of your marketing campaigns, giving managers the ability to modify steps, add new assets, or pause the campaign.
Eloqua Lead Management Features
Eloqua empowers non-tech-savvy users to pull reports on customer profiles and user behavior records without involving the IT team. Running lead scoring models on contacts is simple, and a listener framework notifies marketers of lead scoring changes as soon as they occur.
Eloqua Insights, Reporting, and Dashboards
Eloqua's marketing measurement tools offer actionable insights into the success of your marketing efforts through high-level overviews and up-close, granular investigations. As an Oracle product, Eloqua's data is compatible with Oracle's business intelligence platform, which organizes data into the reports and dashboards that come standard with the system. You can also set up customized dashboards and reports to suit your needs.
Eloqua Sales Enablement Features
The sales enablement features included with Eloqua integrate the efforts of your sales and marketing teams so they can work together to achieve better results. These features give sales teams granular information on individual leads (like web and social media activity), which allows you to send targeted and closely-tracked emails to leads that fit specific profiles. The sales enablement features also integrate with your CRM, Microsoft Outlook, LinkedIn, PathFactory, Mintigo, and Demandbase data to provide more information on each contact.
