Connect Amplitude to Microsoft Azure SQL Database

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Amplitude
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Microsoft Azure SQL Database
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About Amplitude

Amplitude is a behavioral analytics platform that allows you to better understand user behavior for product intelligence related to your websites, mobile apps, and more. By offering a holistic, in-depth view of user engagement and activity, Amplitude isn't just about page views and click statistics. It tracks every user action, displays it in a single view, and lets you zoom into the data to understand why users are acting in a specific way.

About Microsoft Azure SQL Database

Microsoft Azure is a public cloud computing service designed for building, testing, launching, and managing applications and services via Microsoft-managed data centers. Through its platform-as-a-service (PaaS), software-as-a-service (SaaS), and infrastructure-as-a-service (Iaas) offerings, Microsoft Azure integrates with a wide range of programming languages and tools. In addition to working with Microsoft's proprietary software and systems, Azure is compatible with third-party solutions, including Linux. As an extremely popular cloud services platform, many businesses and enterprises have used Microsoft Azure to migrate their computer systems to the cloud and eliminate the costs and staff requirements needed to maintain physical onsite servers.

Popular Use Cases

Bring all your Amplitude data to Amazon Redshift

Load your Amplitude data to Google BigQuery

ETL all your Amplitude data to Snowflake

Move your Amplitude data to MySQL

Amplitude's End Points

Amplitude Insights and Analytics for Web and App Developers
Track every detail of user activity to derive deep, Sactionable insights that help you improve your websites, apps, and product offerings. Amplitude analyzes user engagement actions to reveal which features your customers use most, what elements are causing problems, who is using your apps, how they're using them, and more. This provides the data your development team needs to make informed changes and updates. Explore the minutia of individual user actions, and search for specific or generic lists to track event streams. With the deep insights from Amplitude, you'll discover how to give users more of what they want, and less of what they don't, while attracting more customers and boosting long-term user retention.
Amplitude Behavioral Cohorts
Define customized user groups according to their behaviors, actions, event streams, user characteristics, and other properties. Then view statistics for specific cohorts and user categories with visually stunning graphs related to sales funnels, user retention, and event segmentation.
Amplitude User Retention Analytics
Explore statistics that show how often users come back to your app or website following specific events and actions. Track the frequency with which a specific user performed a specific action. This will help you understand what features and elements keep users coming back, and which features promote engagement and long-term retention. Define threshold benchmarks that promote long-term retention to grow your apps and websites.
Amplitude Advanced Search Capabilities
Amplitude saves all dashboards, charts, cohorts, and notebooks as searchable objects. This gives you a big-picture view of how team members are using Amplitude. Team leaders can use the search drawer filter options to browse existing dashboards and other metrics to understand the insights and metrics their team members are developing and working with.
Amplitude Dashboard Features
Save multiple visualizations, graphs, and reports in a single page view instead of creating each report individually. Amplitude lets you merge cross-project charts within the same dashboard to facilitate side-by-side comparisons. Dashboards also feature a sidebar for easy access to custom reports.
Amplitude Slack Integration
Amplitude's ready-made Slack integration features allow you to share insights with your team faster and easier. Links to cohorts, charts, and dashboards automatically appear as stunning visual previews when you paste them into the Slack messaging app.

Microsoft Azure SQL Database's End Points

Microsoft Azure Virtual Machines
As one of its IaaS features, Microsoft Azure allows users to deploy virtual machines developed in Windows or Linux.
Microsoft Azure App Services
As one of its PaaS features, Azure App Services allows you to publish and manage websites and web applications.
Microsoft Azure WebApps
WebApps is Microsoft Azure's high-density web hosting service, which allows you to build web applications more efficiently with PHP, Node.Js, or Python, then deploy them on the Azure Cloud.
Microsoft Azure WebJobs
WebJobs gives you the ability to launch applications in the Microsoft App Services space and host them in the cloud.
Microsoft Azure Mobile Engagement Services
Microsoft Azure's mobile engagement service provides real-time tracking, data analytics, and deep insights to better understand user engagement and behavior for your mobile applications.
Microsoft Azure HockeyApp
Microsoft Azure's HockeyApp is a productivity-enhancing driver that helps you design, build, beta test, and distribute mobile apps more efficiently.
Microsoft Azure REST and SDK APIs
Azure's REST and SDK APIs allow you to store and access your application data on Azure's cloud platform.
Microsoft Azure Table Services
Azure Table Services facilitates the storage of data in structured text form so you can access it via a partition and primary key.
Microsoft Azure Blob Service
Blob Service empowers you to store unstructured text information and binary data as 'Blobs' accessible through HTTPS.
Microsoft Azure Queue Service
Queue Service streamlines asynchronous communication across multiple programs.
Microsoft Azure File Service
Azure File Service facilitates cloud data storage via REST API and the SMB Protocol.
Microsoft Azure Search Functionality
Azure's data search functionality supports more efficient data searching with REST and SDK APIs.
Microsoft Azure SQL Data Warehouse
Azure's SQL data warehouse is managed by Microsoft within the Azure Cloud Facility. It offers high-performance querying and enhanced data security.
Microsoft Azure Messaging Service
Azure Service Bus is a messaging service that facilitates communication between the Azure Cloud and applications operating on-site and off-site to build more reliable and scalable applications. The Azure Service Bus supports communication via Event Hubs, Queues, Topics, and Relays.
Microsoft Azure Automation Features
Azure Automation allows users to automate frequently-repeated tasks that they perform in their cloud and enterprise environments to save time and prevent human errors. Automation improves the reliability of common administrative tasks. Azure automation allows you to schedule tasks with runbooks or use Desired State Configuration for the automation of configuration management tasks.

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