Connect Amplitude to Salesforce Pardot

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Amplitude
+
Salesforce Pardot
These companies automate their data pipelines using Integrate.io

About Amplitude

Amplitude is a behavioral analytics platform that allows you to better understand user behavior for product intelligence related to your websites, mobile apps, and more. By offering a holistic, in-depth view of user engagement and activity, Amplitude isn't just about page views and click statistics. It tracks every user action, displays it in a single view, and lets you zoom into the data to understand why users are acting in a specific way.

About Salesforce Pardot

Pardot deals with huge amounts of customer data, so having access to that data is vital. While Pardot syncs with lead management data from Salesforce CRM, it doesn’t automatically load that data into your data warehouse. Integrate.io is the solution for that.

Popular Use Cases

Bring all your Amplitude data to Amazon Redshift

Load your Amplitude data to Google BigQuery

ETL all your Amplitude data to Snowflake

Move your Amplitude data to MySQL

Bring all your Salesforce Pardot data to Amazon Redshift

Load your Salesforce Pardot data to Google BigQuery

ETL all your Salesforce Pardot data to Snowflake

Move your Salesforce Pardot data to MySQL

Amplitude's End Points

Amplitude Insights and Analytics for Web and App Developers
Track every detail of user activity to derive deep, Sactionable insights that help you improve your websites, apps, and product offerings. Amplitude analyzes user engagement actions to reveal which features your customers use most, what elements are causing problems, who is using your apps, how they're using them, and more. This provides the data your development team needs to make informed changes and updates. Explore the minutia of individual user actions, and search for specific or generic lists to track event streams. With the deep insights from Amplitude, you'll discover how to give users more of what they want, and less of what they don't, while attracting more customers and boosting long-term user retention.
Amplitude Behavioral Cohorts
Define customized user groups according to their behaviors, actions, event streams, user characteristics, and other properties. Then view statistics for specific cohorts and user categories with visually stunning graphs related to sales funnels, user retention, and event segmentation.
Amplitude User Retention Analytics
Explore statistics that show how often users come back to your app or website following specific events and actions. Track the frequency with which a specific user performed a specific action. This will help you understand what features and elements keep users coming back, and which features promote engagement and long-term retention. Define threshold benchmarks that promote long-term retention to grow your apps and websites.
Amplitude Advanced Search Capabilities
Amplitude saves all dashboards, charts, cohorts, and notebooks as searchable objects. This gives you a big-picture view of how team members are using Amplitude. Team leaders can use the search drawer filter options to browse existing dashboards and other metrics to understand the insights and metrics their team members are developing and working with.
Amplitude Dashboard Features
Save multiple visualizations, graphs, and reports in a single page view instead of creating each report individually. Amplitude lets you merge cross-project charts within the same dashboard to facilitate side-by-side comparisons. Dashboards also feature a sidebar for easy access to custom reports.
Amplitude Slack Integration
Amplitude's ready-made Slack integration features allow you to share insights with your team faster and easier. Links to cohorts, charts, and dashboards automatically appear as stunning visual previews when you paste them into the Slack messaging app.

Salesforce Pardot's End Points

Table of Contents
  • Connect your Salesforce Pardot data for better data governance
  • Shift your Salesforce Pardot data to your data warehouse in minutes
  • Integrate.io has the Salesforce Pardot data integrations that you need
  • How Integrate.io customers power growth with our Salesforce Pardot data connectors
  • Get started analyzing your Salesforce Pardot data in minutes
  • Why choose Integrate.io for your Salesforce Pardot data integration
  • Explore our Salesforce Pardot data integration resources
Connect your Salesforce Pardot data for better data governance
Salesforce Pardot integration provides critical marketing insights such as ROI tracking or info on how customers want to communicate with you as a business. For your business, the connected app could provide vital insights, including:
  • Which email campaigns drive customers to get in touch and which may cause them to unsubscribe, or how many page views your landing pages or latest blog articles receive
  • How many customers are proactively providing consent for marketing updates
  • What demographics of customers are regularly requesting data deletion or other aspects of data management (such as editing their customer contact fields or other prospect fields), and how this affects overall data governance
Integrate.io is a low-code ETL platform that empowers you to create a Salesforce-Pardot connector quickly with its easy-to-configure data pipelines.

Push your Salesforce Pardot data to your data warehouse in minutes
Because Salesforce Pardot provides so much business-critical data and compliance information, it’s important to be able to create fast, effortless connections that pull that data into your own data warehousing solutions.
  • Integrate.io provides low-code ETL (extract, transform, load) connections, easy to create using an intuitive interface.
  • Integrate.io also has an ELT/CDC (change data capture) offering which can load existing historical data quickly. Transformation occurs once data reaches your data warehouse. Automation allows you to only pull through data when changes occur.
  • Save time and money and avoid costly, manual data pipeline coding.
Find out more about the benefits of ELT on the Integrate.io blog here. Start your data integration journey with a 14-day free trial

Integrate.io has the Salesforce Pardot data integrations that you need
Salesforce Pardot isn’t the only data source you’ll need to access, especially if your business relies on granular marketing information. That’s why Integrate.io offers numerous connections when you use the ETL functionality, including:
  • Salesforce CRM
  • Salesforce Einstein
  • HubSpot
  • MailChimp
  • Google AdWords
  • Facebook Ads
By utilizing the ability to connect to multiple data sources, you become more agile and better able to adapt to changes in the marketplace. With Salesforce Pardot data in the mix, you know you’re managing your customers’ data and marketing preferences to the highest standards, too.

Always talk to one of our team here at Integrate.io if you can’t see the data integration you need. We can help you find the best way to connect to your data sources and destinations, including using other features such as API creation and management or our range of connector templates.

View all the currently available and upcoming integrations for Integrate.io here.

How Integrate.io customers power growth with our Salesforce Pardot data connectors
Growing your business means being trustworthy, reliable, and adaptable to your customers’ needs. Salesforce Pardot data integration helps you achieve that by enabling you to manage your prospect records better and adjust to how customers want you to manage your data.

There are so many use cases for Pardot integration. For data governance and compliance audits, you have the peace of mind that all data pertaining to your customer authentications, user permissions, or data deletion requests is right there in your data warehouse. Using Marketing Data Sharing rules or marketing setup data on Pardot, you can ensure all data from your CRM is synced to Pardot, then use Integrate.io to bring all that data to your warehouse. Pardot permission sets and setup tasks can determine what CRM connectors are currently active.

Salesforce Pardot (including the Pardot Lightning App) is built around a high focus on data security and transparency, and with Integrate.io’s own secure transformations, you’ll be able to demonstrate to clients, customers, and stakeholders how seriously you take data governance and management as an enterprise. As a Pardot integration user, you’ll have more data at your fingertips than ever before.

Find out more about how secure transformations are when you choose Integrate.io here. Book your 14-day free trial and find out how Integrate.io can bring your vital business data together.

Get started analyzing your Salesforce Pardot data in minutes
Once you’ve set up your account with Integrate.io, all you’ll need is your login details for the platform and your Salesforce user login details. Use your credentials for your Pardot account along with our intuitive interface to create data pipelines with connector settings that suit you. Give users access as you require or provide solo data managers with a single sign-on.

Use the CDC functionality to check for new data at regular intervals or when the system receives notifications that data has been changed, updated, or deleted. This reduces strain on your internal resources by removing the requirement for a full data dump every time an automated run occurs, or a connector user manually creates a fresh connection.

Why choose Integrate.io for your Salesforce Pardot data integration
Integrate.io is a high-speed, low-code platform that’s secure enough to handle the customer data you need for data governance optimization. Integrate.io’s super-fast CDC capabilities bring virtually real-time insights to your data management teams, creating a better understanding of how customers want to engage with you.

Bring all your business data together at a single destination, like your Amazon Redshift, Amazon S3, BigQuery or Snowflake warehouse. This empowers you to use your chosen BI tools to sift through data for patterns that can help you make better business decisions or swivel the direction of your marketing campaigns. Talk to our team about the possibility of creating connectors to individual Pardot business units for more granular data analysis.

Talk to us to learn more about the data integration platform designed to help you achieve data-driven growth. Schedule a demo with a member of our team and try it for yourself with a 14-day free trial.

Explore our Salesforce Pardot data integration resources
Our team here knows a thing or two about connecting to the most business-critical Salesforce data. Look out for webinars and other resources from our experts. In the meantime, check out our latest Salesforce-related articles:

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