Connect AppsFlyer to CleverTap

These companies automate their data pipelines using Integrate.io

About AppsFlyer

AppsFlyer provides users with centralized and accurate ROI tracking for each of their marketing campaigns and advertising sources. This includes both traditional advertising sources - like TV and social media - as well as harder-to-measure sources like in-app advertisements. It then sends all of this data to one consolidated dashboard to be viewed and analyzed.

About CleverTap

CleverTap allows users to analyze both business analytics and user engagement on one single platform. This gives CleverTap users insight into app user activity, allowing them to see where users have taken action, what information they find compelling, and where they drop off. This information can help businesses improve their long-term strategies, running clever campaigns, sending personalized push notifications, and creating both triggered and scheduled marketing campaigns.

Popular Use Cases

Bring all your AppsFlyer data to Amazon Redshift

Load your AppsFlyer data to Google BigQuery

ETL all your AppsFlyer data to Snowflake

Move your AppsFlyer data to MySQL

Bring all your CleverTap data to Amazon Redshift

Load your CleverTap data to Google BigQuery

ETL all your CleverTap data to Snowflake

Move your CleverTap data to MySQL

AppsFlyer's End Points

AppsFlyer Data Locker

Configure a large, daily export of raw data - including organic installs, impressions, uninstalls and in-app events - which is sent to a dedicated AWS bucket. Then, access that exported data whenever you need to and integrate it with other data sources for an even broader variety of insights and metrics.

AppsFlyer Reports and Exporting

Appsflyer reports fall into four categories: performance, re-targeting, fraud prevention, and raw data reports. You can export any of these reports to get an array of useful data, including the number of installations in a date range, the number of lost leads that were successfully retargeted, and the number of in-app events that occurred in a set period. This allows you to gauge your true ROI as accurately as possible.

CleverTap's End Points

CleverTap Cohorts

Gather data about cohorts, or groups of users who have taken certain actions in your app. Measure retention, engagement and a variety of business metrics for a cohort of users on a daily, weekly and monthly basis.

CleverTap Funnels

Retrieve data about a customer’s journeys through your funnel. This data contains the customer’s timeline from start to finish - including how many steps in the funnel the customer completed during that time - which can be used to identify which steps during a funnel most commonly include specific events, such as losing a customer.

CleverTap Segmentation

Gather segmentation data that is filtered based on an array of properties, such as past behavior and profile attributes. Then, use that filtered data to get deeper, more detailed analytics into your product performance or to reach users with personalized, contextualized messaging.

CleverTap People Analytics

Track customer engagement data, including a customer’s name and email address, as well as the date and time they last accessed your product. This allows you to run predictive analytics, which can show when engagement will likely drop or increase based on historical engagement data.

CleverTap API Endpoints

Use CleverTap’s APIs for events, user profiles, dashboard counts and push notifications to filter your data and gather key insights.

CleverTap Retention

Get retention data for a specific cohort of customers by tracking signups and other relevant events during a specified date range. Then, feed that data into your analytics to provide a more comprehensive view of your retention trends over time.