About CleverTap
CleverTap allows users to analyze both business analytics and user engagement on one single platform. This gives CleverTap users insight into app user activity, allowing them to see where users have taken action, what information they find compelling, and where they drop off. This information can help businesses improve their long-term strategies, running clever campaigns, sending personalized push notifications, and creating both triggered and scheduled marketing campaigns.
About Heroku Connect
Heroku Connect is a data integration tool that uses bi-directional synchronization between Salesforce and Heroku Postgres to harmonize Postgres data your Salesforce information like contacts, accounts, and custom objects. Heroku connect includes a user-friendly, point-and-click interface so non-tech-savvy users can set up the service in minutes without coding or complicated configuration procedures.
Popular Use Cases
Bring all your CleverTap data to Amazon Redshift
Load your CleverTap data to Google BigQuery
ETL all your CleverTap data to Snowflake
Move your CleverTap data to MySQL
Bring all your Heroku Connect data to Amazon Redshift
Load your Heroku Connect data to Google BigQuery
ETL all your Heroku Connect data to Snowflake
Move your Heroku Connect data to MySQL
CleverTap's End Points
CleverTap Cohorts
Gather data about cohorts, or groups of users who have taken certain actions in your app. Measure retention, engagement and a variety of business metrics for a cohort of users on a daily, weekly and monthly basis.
CleverTap Funnels
Retrieve data about a customer’s journeys through your funnel. This data contains the customer’s timeline from start to finish - including how many steps in the funnel the customer completed during that time - which can be used to identify which steps during a funnel most commonly include specific events, such as losing a customer.
CleverTap Segmentation
Gather segmentation data that is filtered based on an array of properties, such as past behavior and profile attributes. Then, use that filtered data to get deeper, more detailed analytics into your product performance or to reach users with personalized, contextualized messaging.
CleverTap People Analytics
Track customer engagement data, including a customer’s name and email address, as well as the date and time they last accessed your product. This allows you to run predictive analytics, which can show when engagement will likely drop or increase based on historical engagement data.
CleverTap API Endpoints
Use CleverTap’s APIs for events, user profiles, dashboard counts and push notifications to filter your data and gather key insights.
CleverTap Retention
Get retention data for a specific cohort of customers by tracking signups and other relevant events during a specified date range. Then, feed that data into your analytics to provide a more comprehensive view of your retention trends over time.
Heroku Connect's End Points
Heroku Connect Synchronization of Apps Across Heroku and Salesforce
Heroku Connect allows you to build apps with open source stacks, natively integrate the apps with Postgres, and directly sync them with Salesforce. By integrating your Salesforce data with Heroku Postgres, it's easy to combine the power of the Lightning Platform with Heroku. Heroku Connect makes the process of building apps that bring your data and processes to your users as easy as coding in SQL.
Heroku Connect External Objects
Heroku Connect External Objects let you make your Heroku Postgres database information available inside your Salesforce deployment. This empowers you to synchronize your information across both platforms as you create, read, update, and delete data. By creating sophisticated applications inside Heroku and making the app data available to your Salesforce processes, you'll present a seamless experience in Salesforce, while all of your data stays inside Heroku Postgres. Moreover, configuring Heroku-Salesforce integrations for data pertaining to apps, sensors, customers, and products is a simple, point-and-click process that doesn't require any coding skills. Heroku External Objects combined with Salesforce Connect makes it easy to create a seamless experience across all of your business systems.
Heroku Connect Data Security Compliance
Heroku Shield Connect supports the development of applications that share sensitive data with Salesforce while complying with the strictest data security standards. Safely integrate CRM data, Protected Health Information (PHI), Personally Identifiable Information (PII), contact information, account data, and custom objects between Heroku apps and Salesforce. Heroku Shield Connect provides an easy pathway for building advanced applications that need to adhere to the most complicated data security regulations, including HIPAA compliance.
Heroku Connect Easy Application Development and Scaling
Through its compatibility with the most popular stacks and programming languages, Heroku Connect facilitates easy application development. Its add-on ecosystem includes your favorite development tools and databases (like New Relic, Mongo, and Redis) so you can use them with the applications you're creating. Through Heroku's proven infrastructure, which currently supports 26 billion daily transactions for massive consumer websites (such as Upworthy and Bonobo) virtually limitless scaling is available for high volume applications.
