About Delighted
Delighted is a service that employs single question surveys to provide businesses with real-time customer feedback. Each survey question can have a rating scale for customers to select from as well as a section where customers have the option to leave a free-form comment. This provides both a numerical score - that can be collected to create a Net Promoter Score (NPS) - and useful customer feedback that Delighted can filter and search to retrieve the most useful responses for a given purpose.
About Listrak
With over a decade of experience, Listrak is a cloud-based digital marketing platform that focuses on providing leading retailers with specialized marketing tools to boost one-on-one customer interactions, improve business revenue, maximize customer engagement, and increase growth. By combining the power of advanced artificial intelligence, machine learning, predictive analytics, and real human intelligence, Listrak automates marketing tasks, offers powerful CRM solutions, and analyzes data from multiple platforms to drive your retail, operations, and marketing goals — all while building better relationships with your customers across all devices and channels.
Popular Use Cases
Bring all your Delighted data to Amazon Redshift
Load your Delighted data to Google BigQuery
ETL all your Delighted data to Snowflake
Move your Delighted data to MySQL
Bring all your Listrak data to Amazon Redshift
Load your Listrak data to Google BigQuery
ETL all your Listrak data to Snowflake
Move your Listrak data to MySQL
Delighted's End Points
Delighted People
Create a survey recipient, including their customer ID, email address and phone number. Then, you can customize your survey delays based on your customers’ needs and preferences, specifying how you want the surveys sent - via SMS or email - and how frequently you want them sent.
Delighted Survey Responses
Retrieve data from customer responses, including the score they selected, any comments they left in response to the survey and the person ID for the customer (which allows you to continue to track their responses). Additionally, use this data to create and update your Net Promoter Score, which can help provide customer analytics both within Delighted and in other data sources via integration.
Delighted Metrics
View important metrics for your account like your NPS and the percentage of your respondents that identified as promoters, passives, or detractors. This provides a broader view of your survey performance that can help you determine your overall business performance.
Delighted Unsubscribes
When someone unsubscribes, you can maintain their previous survey response data and view their old emails. When integrated with other user data, this information can provide key business insights. It can also be used to run an array of business analyses, including predictive analytics.
Listrak's End Points
Listrak Cross-Channel Orchestration
Listrak Cross-Channel Orchestration tools empower you to build seamless customer experiences. The platform's intuitive tools facilitate the creation of multi-stage, personalized marketing journeys that engage customers based on real-time behaviors. Listrak also gives you the ability to connect with guests one-on-one, in real-time with intelligently-triggered communication across multiple channels like SMS, email, and social media. Plus, the platform's drag-and-drop interface helps users create beautiful, responsive emails for marketing campaigns.
Listrak Customer Insights
Listrak's Customer Insights tools unlock the secrets buried in your customer data with powerful analytics and visualization features that include more than 70 pre-built visualizations for building dashboards to your specifications. Customer Insights provide a bird's eye view of each Customer Journey and seamlessly integrate with the Listrak platform to turn insights into marketing campaigns with a single click. This fuels more engaging and effective customer interactions, and informs your segmentation and automation efforts.
Listrak Behavioral-Based Triggers
Listrak monitors customer behaviors to trigger individually-tailored interactions. By tracking browsing behavior, engagement statistics, purchase information, and lifecycle incidents for customers, Listrak knows where each customer is at in their 'journey.' This allows the platform to respond to a customer's intent with specialized communications — like abandonment messages to re-engage active shoppers.
Listrak Predictive Personalization
Listrak's predictive personalization tools use machine learning, artificial intelligence, and data modeling to boost the success of marketing campaigns. By analyzing past behavioral data, these predictive analytics tools can predict the likelihood of future behavior based on different variables.
Listrak Unified 360-Degree Customer Profile
Listrak pulls data from various sources, synthesizes it, and analyzes it as a whole to identify key customer signals, and incorporate them into a 360-degree customer profile for the most accurate and actionable customer data possible.
