Connect Eloqua to Salesforce Pardot
These companies automate their data pipelines using Integrate.io
About Eloqua
Oracle Eloqua offers a suite of marketing tools to automate the sending of advertisements through email, mobile devices, video, and search engine results pages. The solution promises to increase sales and conversion numbers while helping you understand your customers for improved marketing efforts. Eloqua tracks and analyses customer activity, visitor behavior, opened emails, and other data. It also saves, organizes, and analyzes important information about current and potential clients, such as names, contact information, locations, and purchase history.
About Salesforce Pardot
Pardot deals with huge amounts of customer data, so having access to that data is vital. While Pardot syncs with lead management data from Salesforce CRM, it doesn’t automatically load that data into your data warehouse. Integrate.io is the solution for that.
Popular Use Cases
Bring all your Eloqua data to Amazon Redshift
Load your Eloqua data to Google BigQuery
ETL all your Eloqua data to Snowflake
Move your Eloqua data to MySQL
Bring all your Salesforce Pardot data to Amazon Redshift
Load your Salesforce Pardot data to Google BigQuery
ETL all your Salesforce Pardot data to Snowflake
Move your Salesforce Pardot data to MySQL
Eloqua's End Points
Eloqua Customer Targeting and Segmentation
Marketers can use Eloqua to analyze and measure their customer data, online and offline through multiple channels and sources. Through one interface, you'll gain access to data on customer profiles, user behavior, and marketing campaigns. This allows you to identify potential buyers, determine what triggers purchases, and send real-time responses to customers and users.
Eloqua Marketing and Campaign Management Tools
Eloqua's out-of-the-box design editing tools empower users without HTML or CSS coding experience to build responsive emails, forms, and landing pages. With Eloqua's drag-and-drop interface, it's easy to set up personalized marketing campaigns. Also, a whiteboard feature allows you to map each stage of your marketing campaigns, giving managers the ability to modify steps, add new assets, or pause the campaign.
Eloqua Lead Management Features
Eloqua empowers non-tech-savvy users to pull reports on customer profiles and user behavior records without involving the IT team. Running lead scoring models on contacts is simple, and a listener framework notifies marketers of lead scoring changes as soon as they occur.
Eloqua Insights, Reporting, and Dashboards
Eloqua's marketing measurement tools offer actionable insights into the success of your marketing efforts through high-level overviews and up-close, granular investigations. As an Oracle product, Eloqua's data is compatible with Oracle's business intelligence platform, which organizes data into the reports and dashboards that come standard with the system. You can also set up customized dashboards and reports to suit your needs.
Eloqua Sales Enablement Features
The sales enablement features included with Eloqua integrate the efforts of your sales and marketing teams so they can work together to achieve better results. These features give sales teams granular information on individual leads (like web and social media activity), which allows you to send targeted and closely-tracked emails to leads that fit specific profiles. The sales enablement features also integrate with your CRM, Microsoft Outlook, LinkedIn, PathFactory, Mintigo, and Demandbase data to provide more information on each contact.
Salesforce Pardot's End Points
Table of Contents
- Connect your Salesforce Pardot data for better data governance
- Shift your Salesforce Pardot data to your data warehouse in minutes
- Integrate.io has the Salesforce Pardot data integrations that you need
- How Integrate.io customers power growth with our Salesforce Pardot data connectors
- Get started analyzing your Salesforce Pardot data in minutes
- Why choose Integrate.io for your Salesforce Pardot data integration
- Explore our Salesforce Pardot data integration resources
Connect your Salesforce Pardot data for better data governance
Salesforce Pardot integration provides critical marketing insights such as ROI tracking or info on how customers want to communicate with you as a business. For your business, the connected app could provide vital insights, including:
- Which email campaigns drive customers to get in touch and which may cause them to unsubscribe, or how many page views your landing pages or latest blog articles receive
- How many customers are proactively providing consent for marketing updates
- What demographics of customers are regularly requesting data deletion or other aspects of data management (such as editing their customer contact fields or other prospect fields), and how this affects overall data governance
Push your Salesforce Pardot data to your data warehouse in minutes
Because Salesforce Pardot provides so much business-critical data and compliance information, it’s important to be able to create fast, effortless connections that pull that data into your own data warehousing solutions.
- Integrate.io provides low-code ETL (extract, transform, load) connections, easy to create using an intuitive interface.
- Integrate.io also has an ELT/CDC (change data capture) offering which can load existing historical data quickly. Transformation occurs once data reaches your data warehouse. Automation allows you to only pull through data when changes occur.
- Save time and money and avoid costly, manual data pipeline coding.
Integrate.io has the Salesforce Pardot data integrations that you need
Salesforce Pardot isn’t the only data source you’ll need to access, especially if your business relies on granular marketing information. That’s why Integrate.io offers numerous connections when you use the ETL functionality, including:
Always talk to one of our team here at Integrate.io if you can’t see the data integration you need. We can help you find the best way to connect to your data sources and destinations, including using other features such as API creation and management or our range of connector templates.
View all the currently available and upcoming integrations for Integrate.io here.
- Salesforce CRM
- Salesforce Einstein
- HubSpot
- MailChimp
- Google AdWords
- Facebook Ads
Always talk to one of our team here at Integrate.io if you can’t see the data integration you need. We can help you find the best way to connect to your data sources and destinations, including using other features such as API creation and management or our range of connector templates.
View all the currently available and upcoming integrations for Integrate.io here.
How Integrate.io customers power growth with our Salesforce Pardot data connectors
Growing your business means being trustworthy, reliable, and adaptable to your customers’ needs. Salesforce Pardot data integration helps you achieve that by enabling you to manage your prospect records better and adjust to how customers want you to manage your data.
There are so many use cases for Pardot integration. For data governance and compliance audits, you have the peace of mind that all data pertaining to your customer authentications, user permissions, or data deletion requests is right there in your data warehouse. Using Marketing Data Sharing rules or marketing setup data on Pardot, you can ensure all data from your CRM is synced to Pardot, then use Integrate.io to bring all that data to your warehouse. Pardot permission sets and setup tasks can determine what CRM connectors are currently active.
Salesforce Pardot (including the Pardot Lightning App) is built around a high focus on data security and transparency, and with Integrate.io’s own secure transformations, you’ll be able to demonstrate to clients, customers, and stakeholders how seriously you take data governance and management as an enterprise. As a Pardot integration user, you’ll have more data at your fingertips than ever before.
Find out more about how secure transformations are when you choose Integrate.io here. Book your 14-day free trial and find out how Integrate.io can bring your vital business data together.
There are so many use cases for Pardot integration. For data governance and compliance audits, you have the peace of mind that all data pertaining to your customer authentications, user permissions, or data deletion requests is right there in your data warehouse. Using Marketing Data Sharing rules or marketing setup data on Pardot, you can ensure all data from your CRM is synced to Pardot, then use Integrate.io to bring all that data to your warehouse. Pardot permission sets and setup tasks can determine what CRM connectors are currently active.
Salesforce Pardot (including the Pardot Lightning App) is built around a high focus on data security and transparency, and with Integrate.io’s own secure transformations, you’ll be able to demonstrate to clients, customers, and stakeholders how seriously you take data governance and management as an enterprise. As a Pardot integration user, you’ll have more data at your fingertips than ever before.
Find out more about how secure transformations are when you choose Integrate.io here. Book your 14-day free trial and find out how Integrate.io can bring your vital business data together.
Get started analyzing your Salesforce Pardot data in minutes
Once you’ve set up your account with Integrate.io, all you’ll need is your login details for the platform and your Salesforce user login details. Use your credentials for your Pardot account along with our intuitive interface to create data pipelines with connector settings that suit you. Give users access as you require or provide solo data managers with a single sign-on.
Use the CDC functionality to check for new data at regular intervals or when the system receives notifications that data has been changed, updated, or deleted. This reduces strain on your internal resources by removing the requirement for a full data dump every time an automated run occurs, or a connector user manually creates a fresh connection.
Use the CDC functionality to check for new data at regular intervals or when the system receives notifications that data has been changed, updated, or deleted. This reduces strain on your internal resources by removing the requirement for a full data dump every time an automated run occurs, or a connector user manually creates a fresh connection.
Why choose Integrate.io for your Salesforce Pardot data integration
Integrate.io is a high-speed, low-code platform that’s secure enough to handle the customer data you need for data governance optimization. Integrate.io’s super-fast CDC capabilities bring virtually real-time insights to your data management teams, creating a better understanding of how customers want to engage with you.
Bring all your business data together at a single destination, like your Amazon Redshift, Amazon S3, BigQuery or Snowflake warehouse. This empowers you to use your chosen BI tools to sift through data for patterns that can help you make better business decisions or swivel the direction of your marketing campaigns. Talk to our team about the possibility of creating connectors to individual Pardot business units for more granular data analysis.
Talk to us to learn more about the data integration platform designed to help you achieve data-driven growth. Schedule a demo with a member of our team and try it for yourself with a 14-day free trial.
Bring all your business data together at a single destination, like your Amazon Redshift, Amazon S3, BigQuery or Snowflake warehouse. This empowers you to use your chosen BI tools to sift through data for patterns that can help you make better business decisions or swivel the direction of your marketing campaigns. Talk to our team about the possibility of creating connectors to individual Pardot business units for more granular data analysis.
Talk to us to learn more about the data integration platform designed to help you achieve data-driven growth. Schedule a demo with a member of our team and try it for yourself with a 14-day free trial.
Explore our Salesforce Pardot data integration resources
Our team here knows a thing or two about connecting to the most business-critical Salesforce data. Look out for webinars and other resources from our experts. In the meantime, check out our latest Salesforce-related articles:
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