About Facebook Ads
Facebook Ads generates valuable data that can help you better focus your marketing pursuits both on Facebook and in other advertising ventures. It provides you with tools to track your ad performance at all levels, from a single ad to a whole ad campaign and provides insights that can show you exactly how those ads are converting into actual sales.
About LivePerson
LivePerson's artificially-intelligent chatbots automate approximately 70% of customer inquiries, allowing you to scale your business without the overhead of hiring new staff. As an AI-powered chat platform, LivePerson offers a comprehensive service that simplifies the process of building, managing, and finetuning chatbots to support your business goals.
Popular Use Cases
Bring all your Facebook Ads data to Amazon Redshift
Load your Facebook Ads data to Google BigQuery
ETL all your Facebook Ads data to Snowflake
Move your Facebook Ads data to MySQL
Bring all your LivePerson data to Amazon Redshift
Load your LivePerson data to Google BigQuery
ETL all your LivePerson data to Snowflake
Move your LivePerson data to MySQL
Facebook Ads's End Points
Facebook Ads Campaigns
Track data on your ad campaigns, including the Facebook campaign objective, duration, and status - as well as campaign and account ID's that will allow you to easily integrate this data with related data from other sources.
Facebook Ads Ads
View information about an individual ad, including what ad set it belongs to, the image used in an ad, and how much you are bidding for the ad's use. Then, use that data to track the overall advertising cost of this ad along with its individual performance within an ad set.
Facebook Ads Ad Sets
Monitor the performance of a collection of Facebook ads that share a single criteria and budget. This data includes the budgeted amount, what remains from your Facebook Ads budget, and how that ad set is targeted.
Facebook Ads Insights
See the ways in which your Facebook ads are turning into revenue for your business by tracking cost-per-click, number of conversions, and the type of conversions you are getting. Then you can integrate that data with your ad sets, campaigns, and accounts via their unique ID's.
LivePerson's End Points
LivePerson Messaging Channels
LivePerson's AI chatbots engage your customers via the messaging channels they're already using. You can embed LivePerson into your website and mobile apps to answer customer questions while they're using your service or browsing your products. Your LivePerson chatbots can also communicate with your customers via SMS, Apple Business Chat, Facebook, Twitter, WhatsApp, Google RBM, Email, Line, and Google AdLingo.
LivePerson AI-Powered Chatbots
LivePerson chatbots can address approximately 70% of your customer's questions by using a powerful AI engine that was taught with decades worth of consumer data. The platform includes AI templates with prebuilt dialog flows and advanced natural language processing features that get your chatbots up and running in no time. LivePerson makes it easy for non-tech-savvy employees — including your customer service reps and content creators — to develop and finetune chatbots from scratch.
LivePerson Call-to-Message Features
LivePerson includes a feature to turn the phone calls you can't answer into messaging conversations. If customers call and need to wait on hold, this function gives them the chance to start a messaging conversation and get help immediately rather than wait on hold or wait for a returned phone call. According to LivePerson, 8 out of 10 customers choose to message when offered the chance to stop holding. In this way, LivePerson reduces the number of telephone reps your business requires, as chatbots can answer frequently asked questions, schedule appointments, and more — without the need for human employees.
LivePerson Advanced Management Tools
LivePerson includes features that put managers at the center of messaging conversations, like a web-based workspace where you can monitor and control all conversations between customers, bots, and agents. Meanwhile, with bot-assisted messaging, agents can manage multiple customer-bot conversations at once from a desktop computer, laptop, or mobile device. This allows agents to intervene when required for more positive customer experiences. LivePerson even provides real-time feedback on conversation health, so your agents know which conversations most urgently require their attention.
LivePerson Analytics and Metrics
The LivePerson platform tracks and analyzes all aspects of customer messaging conversations by monitoring information like chat duration, customer intent, conversion stats, and customer satisfaction levels, so you can gain key insights from your customer messaging conversations. These insights will help you improve chatbot interactions while providing ideas for improving other areas of your business, products, and services.
