Connect Fullstory to Eloqua

These companies automate their data pipelines using Integrate.io

About Fullstory

Fullstory helps companies record and analyze their customer communications by recording user sessions, providing detailed step-by-step logs of everything customers did during their sessions and storing that information for later retrieval and analysis. Fullstory can then be searched for specific events, including link usage, rage clicks or dead clicks. In addition to data on individual sessions, Fullstory can also retrieve analytics on aggregate customer behavior, showing the most clicked items, the most rage clicked areas, the most navigated to sites, etc.

About Eloqua

Oracle Eloqua offers a suite of marketing tools to automate the sending of advertisements through email, mobile devices, video, and search engine results pages. The solution promises to increase sales and conversion numbers while helping you understand your customers for improved marketing efforts. Eloqua tracks and analyses customer activity, visitor behavior, opened emails, and other data. It also saves, organizes, and analyzes important information about current and potential clients, such as names, contact information, locations, and purchase history.

Popular Use Cases

Bring all your Fullstory data to Amazon Redshift

Load your Fullstory data to Google BigQuery

ETL all your Fullstory data to Snowflake

Move your Fullstory data to MySQL

Bring all your Eloqua data to Amazon Redshift

Load your Eloqua data to Google BigQuery

ETL all your Eloqua data to Snowflake

Move your Eloqua data to MySQL

Fullstory's End Points

Sessions

Provide a user ID and/or email address to get a list of every session associated with a specific user up to the defined limit. Entries in that list include the user ID and email address, the time the session occurred, and the Fullstory session URL, all of which can be used to access the data from that session if desired.

Export

Retrieve a list of 20 available data bundles from a specific timestamp onward. Then, export the most valuable data bundles from that list so that they can be integrated with other relevant data sources to give you a deeper overall view of your customer’s experience.

Eloqua's End Points

Eloqua Customer Targeting and Segmentation

Marketers can use Eloqua to analyze and measure their customer data, online and offline through multiple channels and sources. Through one interface, you'll gain access to data on customer profiles, user behavior, and marketing campaigns. This allows you to identify potential buyers, determine what triggers purchases, and send real-time responses to customers and users.

Eloqua Marketing and Campaign Management Tools

Eloqua's out-of-the-box design editing tools empower users without HTML or CSS coding experience to build responsive emails, forms, and landing pages. With Eloqua's drag-and-drop interface, it's easy to set up personalized marketing campaigns. Also, a whiteboard feature allows you to map each stage of your marketing campaigns, giving managers the ability to modify steps, add new assets, or pause the campaign.

Eloqua Lead Management Features

Eloqua empowers non-tech-savvy users to pull reports on customer profiles and user behavior records without involving the IT team. Running lead scoring models on contacts is simple, and a listener framework notifies marketers of lead scoring changes as soon as they occur.

Eloqua Insights, Reporting, and Dashboards

Eloqua's marketing measurement tools offer actionable insights into the success of your marketing efforts through high-level overviews and up-close, granular investigations. As an Oracle product, Eloqua's data is compatible with Oracle's business intelligence platform, which organizes data into the reports and dashboards that come standard with the system. You can also set up customized dashboards and reports to suit your needs.

Eloqua Sales Enablement Features

The sales enablement features included with Eloqua integrate the efforts of your sales and marketing teams so they can work together to achieve better results. These features give sales teams granular information on individual leads (like web and social media activity), which allows you to send targeted and closely-tracked emails to leads that fit specific profiles. The sales enablement features also integrate with your CRM, Microsoft Outlook, LinkedIn, PathFactory, Mintigo, and Demandbase data to provide more information on each contact.