Connect Google Ads to Amplitude
These companies automate their data pipelines using Integrate.io
About Google Ads
Interested in learning more about how Integrate.io can help your business grow beyond Google Ads native analysis tools? Explore our data transfer and transformation solutions.
About Amplitude
Amplitude is a behavioral analytics platform that allows you to better understand user behavior for product intelligence related to your websites, mobile apps, and more. By offering a holistic, in-depth view of user engagement and activity, Amplitude isn't just about page views and click statistics. It tracks every user action, displays it in a single view, and lets you zoom into the data to understand why users are acting in a specific way.
Popular Use Cases
Bring all your Google Ads data to Amazon Redshift
Load your Google Ads data to Google BigQuery
ETL all your Google Ads data to Snowflake
Move your Google Ads data to MySQL
Bring all your Amplitude data to Amazon Redshift
Load your Amplitude data to Google BigQuery
ETL all your Amplitude data to Snowflake
Move your Amplitude data to MySQL
Google Ads's End Points
Table of Contents
- Connect your Google Ads data for a single source of truth
- ELT your Google Ads data to your warehouse in minutes
- Integrate.io has the Google Ads data integrations that you need
- How Integrate.io customers power growth with Google Ads connectors
- Get started analyzing your Google Ads data in minutes
- Why choose Integrate.io for your Google Ads data integration?
- Explore our Google Ads ELT resources
Connect Your Google Ads Data for a Single Source of Truth
Google Ads, formerly known as Google AdWords, is a valuable tool that can help you generate more traffic and leads for your website. Of course, one of the crucial components of designing a great ad campaign is looking back on historical data and real-time insights to make the right moves.
Using our Google Ads integrations, you can take data out of Google Ads and send it to your data warehouse where other tools (such as your sales, email, and CRM software) can pull from a single source of truth to reveal new insights. That means you can:
Using our Google Ads integrations, you can take data out of Google Ads and send it to your data warehouse where other tools (such as your sales, email, and CRM software) can pull from a single source of truth to reveal new insights. That means you can:
- Gain a holistic view of customer data, unlocking new insights into your audience.
- Maximize your return on investment (ROI) by creating and updating ads based on reliable data about web pages visited, conversion rate, cart values, and other crucial statistics.
- Identify the most profitable keywords, ad sets, and campaign-level attributes.
ELT Your Google Ads Data to Your Warehouse in Minutes
When considering a connection with Google Ads, using Integrate.io can help you realize critical benefits like speed and ease. With Integrate.io, you can connect to Google Ads in minutes with our low-code solutions and effortlessly send your data to your warehouse using our extract, load, and transform (ELT) platform. Your data can then flow out to several visualizations, analysis, and storage tools where your data team can make the most of it.
- Powerful ELT capabilities
- Deep Ecommerce capability and lightning-fast CDC solution
- Pre-built connectors create a low- and no-code interface
Integrate.io Has The Google Ads Integrations That You Need
With the help of Integrate.io, it's easy to get your Google Analytics data out of its silo and into your data warehouse where you can use it to enrich your data from other platforms.
Integrate.io allows you to pull and transform any data you wish, like landing page visitors, mobile app installs, conversion data, form submissions, offline conversions, and more. Using Google Ads ELT, you can:
Integrate.io allows you to pull and transform any data you wish, like landing page visitors, mobile app installs, conversion data, form submissions, offline conversions, and more. Using Google Ads ELT, you can:
- Send data from Google Ads to Amazon S3
- Send data from Google Ads to Amazon Redshift
- Send data from Google Ads to Snowflake
How Integrate.io Customers Power Growth With Google Ads Data Connectors
Some popular use cases include moving data from Google Ads into Amazon Redshift and Snowflake, but there are hundreds of ways to use Integrate.io to prepare and move your data into a warehouse where you can then tap into it across various dashboards, tools, and storage systems.
This allows you to create reliable Ecommerce analytics reports, business intelligence dashboards, and sales performance reviews that could help you optimize pricing based on your most recent Google Ads campaign or boost sales in other ways.
This allows you to create reliable Ecommerce analytics reports, business intelligence dashboards, and sales performance reviews that could help you optimize pricing based on your most recent Google Ads campaign or boost sales in other ways.
Get Started Analyzing Your Google Ads Data in Minutes
A Google Ads integration with Integrate.io is easy thanks to pre-built connectors and native integrations that require little or no coding. If you choose to use one of the pre-built connectors, it only takes a few clicks to complete the setup process.
Alternatively, you can choose to create your own connector with a little bit of know-how or by referencing Integrate.io's robust documentation. In the case of Google Ads, Integrate.io allows you to choose between two endpoints: Ad groups or Campaigns.
Ad groups represent a set of ads that share the same budget and bid amount, allowing you to easily track your bidding strategy and ad performance. Campaigns allow you to combine multiple ad groups, giving you more control over your total ad spend and helping you ensure you're running the right ads at the right time.
If you need help setting up your advertising platform with Integrate.io, our team would be happy to assist. Our platform is intuitive and easy to use, even for those who have never used a data integration platform.
Alternatively, you can choose to create your own connector with a little bit of know-how or by referencing Integrate.io's robust documentation. In the case of Google Ads, Integrate.io allows you to choose between two endpoints: Ad groups or Campaigns.
Ad groups represent a set of ads that share the same budget and bid amount, allowing you to easily track your bidding strategy and ad performance. Campaigns allow you to combine multiple ad groups, giving you more control over your total ad spend and helping you ensure you're running the right ads at the right time.
If you need help setting up your advertising platform with Integrate.io, our team would be happy to assist. Our platform is intuitive and easy to use, even for those who have never used a data integration platform.
Why Choose Integrate.io for Your Google Ads Data Integration
Integrate.io provides a maintenance-free Google Ads connector that's easy to set up and manage by anyone on your team, allowing you to unlock the big picture view of your most valuable data in an instant. Plus:
- Integrate.io works seamlessly with your tech stack, allowing you to connect to the most popular data warehouses.
- With pre-built connectors and native integrations for various tools, Integrate.io is truly low-code.
- In addition to Google Ads ELT capabilities, Integrate.io is a lightning-fast CDC platform.
- Store owners will appreciate the deep Ecommerce capabilities that are built into Integrate.io.
Conclusion
Failing to pull your data out of the Google Ads interface and combine it with your other data sources means that your business is blatantly ignoring some game-changing insights on your audience, sales, and performance.
Integrate.io can help you bring it all together and sharpen your competitive edge by creating a single source of truth for your business within your data warehouse of choice. Still have questions about how Integrate.io works or whether it's right for your business? Schedule an intro call to learn more.
Integrate.io can help you bring it all together and sharpen your competitive edge by creating a single source of truth for your business within your data warehouse of choice. Still have questions about how Integrate.io works or whether it's right for your business? Schedule an intro call to learn more.
Explore Our Google Ads ELT Resources
Check out our latest Google Ads-related articles:
Amplitude's End Points
Amplitude Insights and Analytics for Web and App Developers
Track every detail of user activity to derive deep, Sactionable insights that help you improve your websites, apps, and product offerings. Amplitude analyzes user engagement actions to reveal which features your customers use most, what elements are causing problems, who is using your apps, how they're using them, and more. This provides the data your development team needs to make informed changes and updates. Explore the minutia of individual user actions, and search for specific or generic lists to track event streams. With the deep insights from Amplitude, you'll discover how to give users more of what they want, and less of what they don't, while attracting more customers and boosting long-term user retention.
Amplitude Behavioral Cohorts
Define customized user groups according to their behaviors, actions, event streams, user characteristics, and other properties. Then view statistics for specific cohorts and user categories with visually stunning graphs related to sales funnels, user retention, and event segmentation.
Amplitude User Retention Analytics
Explore statistics that show how often users come back to your app or website following specific events and actions. Track the frequency with which a specific user performed a specific action. This will help you understand what features and elements keep users coming back, and which features promote engagement and long-term retention. Define threshold benchmarks that promote long-term retention to grow your apps and websites.
Amplitude Advanced Search Capabilities
Amplitude saves all dashboards, charts, cohorts, and notebooks as searchable objects. This gives you a big-picture view of how team members are using Amplitude. Team leaders can use the search drawer filter options to browse existing dashboards and other metrics to understand the insights and metrics their team members are developing and working with.
Amplitude Dashboard Features
Save multiple visualizations, graphs, and reports in a single page view instead of creating each report individually. Amplitude lets you merge cross-project charts within the same dashboard to facilitate side-by-side comparisons. Dashboards also feature a sidebar for easy access to custom reports.
Amplitude Slack Integration
Amplitude's ready-made Slack integration features allow you to share insights with your team faster and easier. Links to cohorts, charts, and dashboards automatically appear as stunning visual previews when you paste them into the Slack messaging app.
Integrate Google Ads With Amplitude Today
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