Connect HubSpot to Pendo
These companies automate their data pipelines using Integrate.io
About HubSpot
Extract data from HubSpot for analytics & reporting. Load data to HubSpot for building a centralized Customer 360 view.
About Pendo
Pendo is a cloud-based software-as-a-service (SaaS) platform that integrates your application and webpage usage analytics with feedback, guidance, and communication from end-users. The solution empowers you to understand the way customers are using your product, how they feel about it, and what their experiences are like without overburdening your engineering team. Pendo provides your development team with the insights they need to dramatically improve applications, websites, and user experiences. The platform also keeps your customers informed about product enhancements and key developments as you release them.
Popular Use Cases
Bring all your HubSpot data to Amazon Redshift
Load your HubSpot data to Google BigQuery
ETL all your HubSpot data to Snowflake
Move your HubSpot data to MySQL
Bring all your Pendo data to Amazon Redshift
Load your Pendo data to Google BigQuery
ETL all your Pendo data to Snowflake
Move your Pendo data to MySQL
HubSpot's End Points
Table of Contents
- Connect your HubSpot data for actionable business insights
- Move your HubSpot data to any destination in minutes
- Integrate.io has the HubSpot data integrations you need
- How Integrate.io customers power growth via HubSpot integration
- Start analyzing your HubSpot data in minutes
- Check out our latest HubSpot-related articles
Connect your HubSpot data for actionable business insights
Your business intelligence (BI) tools are only as effective as the data you feed into them via your data warehouse or data lake. HubSpot holds information ranging from customer communications and invoices to SEO strategies, potentially making it a primary source of game-changing data.
Using Integrate.io's ETL platform offers the following benefits:
Using Integrate.io's ETL platform offers the following benefits:
- High levels of data security for the most secure transformations
- Specialization in Amazon Redshift and Snowflake data warehouse solutions
- World-class, award-winning customer support and online resources
Move your HubSpot data to any destination in minutes
It’s easy and quick to access all your HubSpot data, from Eventbrite ticket sales for your latest digital seminar to metrics like contact form submission rates. Save time by connecting via ETL and automating regular, scheduled checks for any changes to the historical data.
- Never again get your customer contact details wrong thanks to real-time updates.
- Vastly reduce the need for manual data entry, which cuts down on instances of human error.
- Keep your finger firmly on the pulse of which marketing and content campaigns are working best for your business.
Integrate.io has the HubSpot data integrations you need
HubSpot generates so much vital business data, and it relies on accurate data to be an effective CRM tool. HubSpot also provides a range of marketing tools, including SEO strategy, email marketing, blogging, and a whole suite of analytics for every part of the system you use.
Combining your platforms, social media, and CRM data within a single destination like a data warehouse or data lake allows you to gain greater insights into what drives your business growth.
Combining your platforms, social media, and CRM data within a single destination like a data warehouse or data lake allows you to gain greater insights into what drives your business growth.
How Integrate.io customers power growth via HubSpot integration
HubSpot is a vital part of the tech stack for many businesses. Even in isolation, it provides so many benefits, empowering organizations to improve customer relationships and hone their entire communications strategies. When you extract the data from HubSpot and combine it with insights from other data sources, your business growth potential increases exponentially.
For example, you can:
For example, you can:
- Find out which landing pages across your websites get the most traffic.
- Let your sales team know which products have been discussed most in customer contact forms and why.
- Use HubSpot to manage your email marketing campaigns; then put the results of those side by side with your social media campaigns to compare the impact of both.
- Create a HubSpot form to collect data from your leads, and add that data to a database of all your customer feedback.
- Discover which of your webinars had the most engagement, and use the information to inform new leads about your best services.
Start analyzing your HubSpot data in minutes
Use your HubSpot account details and your Integrate.io authentication permissions to start creating data pipelines with very little effort. The low-code system allows you to easily create connections to a variety of data sources, including your HubSpot CRM.
Follow the instructions for ETL connections, or use the provided ETL template. Just know that ELT and ETL are not interchangeable. ELT has the advantage in that it only does a single historical data load, and after that only brings across changed data, reducing the strain on your internal systems. Automation of workflows allows you to check for changes regularly as needed.
It's also possible to use the ETL (extract, transform, load, a different data integration process) templates provided by Integrate.io to build a data pipeline that formats data before delivering it to your data warehouse.
Follow the instructions for ETL connections, or use the provided ETL template. Just know that ELT and ETL are not interchangeable. ELT has the advantage in that it only does a single historical data load, and after that only brings across changed data, reducing the strain on your internal systems. Automation of workflows allows you to check for changes regularly as needed.
It's also possible to use the ETL (extract, transform, load, a different data integration process) templates provided by Integrate.io to build a data pipeline that formats data before delivering it to your data warehouse.
Check out our latest HubSpot-related articles
Pendo's End Points
Pendo User Metrics
Pendo includes tools to track metrics on total web traffic, user engagement, session length, per session page views, scrolling behavior, bounce and rates, conversion figures, standard user actions, actions that lead to conversion, and more. Pendo also monitors where your traffic is coming from, how people enter your site, and at which point they leave. Then it presents the data in elegant, easy-to-understand visual reports.
Pendo User Sentiment Surveys
Pendo allows you to deploy NPS and polls directly to users in-application to produce better and more accurate results. You can target specific users based on product interactions or user characteristics to obtain the specific feedback you require. Pendo's user sentiment surveys empower you to combine survey responses with user behavior data to gain a more three-dimensional understanding of your customers. By merging quantitative and qualitative survey data, you'll gain a clearer picture of what pleases and displeases users to reveal actionable opportunities to adjust your products for improved customer conversion, increased retention, and more profitable business results.
Pendo Integrations
Pendo offers built-in ETL (extract, transform, load) connections to integrate with a wide variety of platforms such as Slack, Segment, Fivetran, Fullstory, LaunchDarkley, Google BigQuery, DOMO, Drift, Looker, Amazon Redshift, Salesforce, UserVoice, WordPress, Zapier, Zendesk, and more.
Pendo Product Improvement Roadmapping
Pendo includes tools to coordinate your team around a central planning roadmap informed by the metrics and insights the platform generates. Roadmapping features include the ability to visualize your product development strategy and organize your plans around product enhancements, timeline, team, and market segment. You can also manage which teams can access different views of the plan, and streamline views for stakeholders so they're overload with information. Pendo's drag-and-drop functionality empowers non-tech-savvy users to create and manage roadmaps.
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