Connect Klaviyo to Google Cloud SQL for PostgreSQL

These companies automate their data pipelines using Integrate.io

About Klaviyo

Klaviyo is an email and SMS marketing platform that works by utilizing customer data to make communications more powerful. In their own words, “Successful emails deliver the most relevant content to a customer at the right time," a strategy that can massively boost Ecommerce sales and profits.

About Google Cloud SQL for PostgreSQL

Google Cloud SQL for PostgreSQL is a fully-managed database service that makes it easy to set up, maintain, manage, and administer your relational PostgreSQL databases in the cloud.

Klaviyo's End Points

Integrate Your Ecommerce Data to Maximize Growth
Benefits of Klaviyo integration – Why you need this data
Integrate.io has the Klaviyo data integrations that you need
How Integrate.io customers grow their customer base with our Klaviyo data connectors
Get started analyzing your Klaviyo data in minutes
Why choose Integrate.io for your Klaviyo data integration
Explore our Klaviyo data integration resources

Integrate Your Ecommerce Data to Maximize Growth

Globally, Ecommerce sales are set to hit a value of $6.4 trillion by the end of 2022. More businesses than ever are dipping their toes into the Ecommerce arena, and that means working with cloud-based systems, SaaS, and data warehouses to collect all critical customer and sales information. Ecommerce integrations that collate this data from all your disparate sources, from social media to SMS, are essential. Why?

When you can gather all your customer data, you understand your customers better.
This leads to improved communication opportunities and leads.
Proper analysis of complete data allows you to hone your marketing campaigns for improved conversion.

Klaviyo is just one of the many SaaS you can integrate with your existing data by using Integrate.io’s ELT/CDC tools.

Benefits of Klaviyo integration – Why you need this data

Klaviyo collates, analyzes, and stores a ton of data about your customers. That’s how it can help you tune up your SMS and email marketing strategies. Using an ELT platform to bring this data into your data warehouse has multiple benefits:

Centralizing all your Ecommerce business data in a single location makes communication and analysis slicker and simpler for everyone in your organization.
Access to all your Klaviyo data means you can create a comprehensive marketing dashboard that includes your content strategy, your email, and SMS campaigns, and even your social media posts – you can see it all in one place.
If you use BI tools such as Tableau, Mode, or Looker, centralizing your Klaviyo data makes it more available for analysis and for use in your regular reports.

Integrate.io allows you to connect to any data sources with an intuitive interface, using drag-and-drop data pipelines, API creation, and management, or a super-fast change data capture (CDC) tool. Click here to learn more.

Integrate.io has the Klaviyo data integrations that you need

Klaviyo works best when you have complete data about your customers, their habits, and how they shop.

On their site, Klaviyo gives the example of two different customers buying bikes – behavioral data shows that one will always shop for discounts, while the other wants the highest value items. Klaviyo can use information like this to create meaningful emails with product recommendations that work for every customer.

If you use an ELT tool like Integrate.io, you can bring together all your business data from a range of sources that could inform and assist the platform. Klaviyo works effortlessly with Shopify, for example, a popular Ecommerce platform with a range of add-ons and extras.

Integrate.io also connects to Shopify, meaning you can merge and use the data from both platforms to aid in automation, lead generation, and targeted marketing efforts. Other data integrations of interest to Klaviyo users include:

Amazon Redshift – A cloud data warehouse run by Amazon Web Services
Snowflake – A data storage solution including data lakes, data science, data engineering, and more.
Asana – A popular enterprise work management platform
BigCommerce – A B2C and B2B Ecommerce platform
Contentful (coming soon) – A headless content management system (CMS)
Facebook Ads – Advertising via one of the world’s most popular social media platforms
WordPress – A highly popular CMS and blog hosting solution

Talk to a member of the team at Integrate.io about what data integrations are vital for your Ecommerce business.

How Integrate.io customers grow their customer base with our Klaviyo data connectors

Connecting to Klaviyo is about more than getting your data into one central location. How does connecting your Klaviyo account via an ELT tool help you grow your Ecommerce business and data analysis functionality?

Configure your data pipelines to all integrations possible to bring in business data with a lifetime value for every customer.
Klaviyo data includes highly granular information on the performance of email and SMS marketing campaigns.
Assess this in comparison to social media campaigns and other forms of lead generation to see what’s working and should be replicated, and what is less effective.

Get started analyzing your Klaviyo data in minutes

The first step is to sign up for Integrate.io – just book a call and we’ll easily talk you through this process. Use the intuitive interface and create the exact data pipelines you need – simply choose a data source and a destination, such as a data warehouse like Amazon Redshift or Snowflake. Set these data pipelines to run in real-time or at a schedule that suits you and your available resources. Watch the data flow into your data warehouse or data lake, ready for analysis by your BI tools.

Why choose Integrate.io for your Klaviyo data integration

Integrate.io is a highly innovative, new data integration platform designed with Ecommerce in mind. Bring together all your Ecommerce data, from how many people use coupons, sign-up forms, or shop via referrals, to more granular details for informing customer profiles or adjusting the metrics you need to monitor more closely.

Klaviyo integration means your email and SMS marketing strategies can link, in real-time or at regular intervals depending on how you have your workflows set, to the rest of the data streaming in from your Ecommerce tech stack. Reverse data transfer for certain connections means you can send your Klaviyo insights to other platforms your business uses.

Integrate’s pre-built integrations include connections to many popular e-commerce services including Klaviyo mainstays like Shopify and BigCommerce. Utilize the super-fast CDC options to ensure you only collate the data you need, when you need it, maximizing the resources at your disposal and reducing lag and latency in your data warehouse.

Schedule a demo today and discover how Integrate.io could help you connect Klaviyo to everything that matters to your Ecommerce business.

Explore our Klaviyo Integration resources

Find out what articles and resources are used by other users of Klaviyo and the Integrate data integration platform.

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