About Listrak
With over a decade of experience, Listrak is a cloud-based digital marketing platform that focuses on providing leading retailers with specialized marketing tools to boost one-on-one customer interactions, improve business revenue, maximize customer engagement, and increase growth. By combining the power of advanced artificial intelligence, machine learning, predictive analytics, and real human intelligence, Listrak automates marketing tasks, offers powerful CRM solutions, and analyzes data from multiple platforms to drive your retail, operations, and marketing goals — all while building better relationships with your customers across all devices and channels.
About GoodData
According to the platform's marketing literature, GoodData's powers '50% of Fortune 500 companies, over 80,000 businesses, and millions of concurrent users.' With its motto, 'analytics for everyone,' the solution offers an easy-to-use, drag-and-drop analytics interface so anyone across your organization — regardless of their tech knowledge — can set up dashboards and explore business insights to collaborate with team members and make better decisions. The platform also includes out-of-the-box and customizable machine learning algorithms for advanced forecasting and analytics. Moreover, because GoodData can process large, complex, and siloed datasets, this BI solution can scale to handle virtually any size demand.
Popular Use Cases
Bring all your Listrak data to Amazon Redshift
Load your Listrak data to Google BigQuery
ETL all your Listrak data to Snowflake
Move your Listrak data to MySQL
Bring all your GoodData data to Amazon Redshift
Load your GoodData data to Google BigQuery
ETL all your GoodData data to Snowflake
Move your GoodData data to MySQL
Listrak's End Points
Listrak Cross-Channel Orchestration
Listrak Cross-Channel Orchestration tools empower you to build seamless customer experiences. The platform's intuitive tools facilitate the creation of multi-stage, personalized marketing journeys that engage customers based on real-time behaviors. Listrak also gives you the ability to connect with guests one-on-one, in real-time with intelligently-triggered communication across multiple channels like SMS, email, and social media. Plus, the platform's drag-and-drop interface helps users create beautiful, responsive emails for marketing campaigns.
Listrak Customer Insights
Listrak's Customer Insights tools unlock the secrets buried in your customer data with powerful analytics and visualization features that include more than 70 pre-built visualizations for building dashboards to your specifications. Customer Insights provide a bird's eye view of each Customer Journey and seamlessly integrate with the Listrak platform to turn insights into marketing campaigns with a single click. This fuels more engaging and effective customer interactions, and informs your segmentation and automation efforts.
Listrak Behavioral-Based Triggers
Listrak monitors customer behaviors to trigger individually-tailored interactions. By tracking browsing behavior, engagement statistics, purchase information, and lifecycle incidents for customers, Listrak knows where each customer is at in their 'journey.' This allows the platform to respond to a customer's intent with specialized communications — like abandonment messages to re-engage active shoppers.
Listrak Predictive Personalization
Listrak's predictive personalization tools use machine learning, artificial intelligence, and data modeling to boost the success of marketing campaigns. By analyzing past behavioral data, these predictive analytics tools can predict the likelihood of future behavior based on different variables.
Listrak Unified 360-Degree Customer Profile
Listrak pulls data from various sources, synthesizes it, and analyzes it as a whole to identify key customer signals, and incorporate them into a 360-degree customer profile for the most accurate and actionable customer data possible.
GoodData's End Points
GoodData Analytics, Dashboards, Visualizations
GoodData features dashboards that you can easily embed into your desktop or mobile applications, so your business insights and visualizations are accessible wherever you need them to be. The platform includes customizable, interactive visualizations and drag-and-drop analytics and discovery tools. It also features easy-to-set-up machine-learning algorithms for forecasting and better decision-making.
GoodData Embedded Analytics
GoodData allows you to tailor each of your customer's experiences with personalized, embedded analytics and data models. By putting more power into your customers' hands, the platform lets your more tech-savvy users design and publish their own reports, dashboards, and visual presentations. Moreover, after developing new analytical features, you can distribute updates seamlessly across tens of thousands of users at once, or you can centrally manage distribution and customize the updates and features that different product audiences receive.
GoodData Data Ingestion at Scale
GoodData's fault-tolerant data pipeline enables high-speed ingestion of terabytes of information for tens of thousands of users. The platform also helps you respond to issues through constant monitoring and alerts that integrate with your incident response systems. GoodData's pre-built modules for data ingestion, transformation, and distribution offer time-saving advantages. Set up your data transformations in SQL and JDBC, and modify GoodData's pre-built modules with Python, Ruby, and Java SDKs.
GoodData Scalability
GoodData is an enterprise-level solution that offers reliable, real-time processing and insights at scale — no matter how many clients — with a capacity to handle virtually any size dataset.
GoodData Security and Compliance
GoodData offers the latest in data security technologies and risk management features so any size company can meet its industry's compliance and information security requirements. GoodData's Security Shield system is the platform's basic-level security offering, which adheres to standard best practices for cloud-based data protection, including ISO 27001:2013 compliance, GDPR compliance, and SOC2 Type II. Meanwhile, Enterprise Shield Security is GoodData's higher-level security offering, which offers protection for enterprises handling extra-sensitive and/or strictly-regulated information.
