Connect Marketo to Listrak

These companies automate their data pipelines using Integrate.io

About Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

About Listrak

With over a decade of experience, Listrak is a cloud-based digital marketing platform that focuses on providing leading retailers with specialized marketing tools to boost one-on-one customer interactions, improve business revenue, maximize customer engagement, and increase growth. By combining the power of advanced artificial intelligence, machine learning, predictive analytics, and real human intelligence, Listrak automates marketing tasks, offers powerful CRM solutions, and analyzes data from multiple platforms to drive your retail, operations, and marketing goals — all while building better relationships with your customers across all devices and channels.

Popular Use Cases

Bring all your Marketo data to Amazon Redshift

Load your Marketo data to Google BigQuery

ETL all your Marketo data to Snowflake

Move your Marketo data to MySQL

Bring all your Listrak data to Amazon Redshift

Load your Listrak data to Google BigQuery

ETL all your Listrak data to Snowflake

Move your Listrak data to MySQL

Listrak's End Points

Listrak Cross-Channel Orchestration

Listrak Cross-Channel Orchestration tools empower you to build seamless customer experiences. The platform's intuitive tools facilitate the creation of multi-stage, personalized marketing journeys that engage customers based on real-time behaviors. Listrak also gives you the ability to connect with guests one-on-one, in real-time with intelligently-triggered communication across multiple channels like SMS, email, and social media. Plus, the platform's drag-and-drop interface helps users create beautiful, responsive emails for marketing campaigns.

Listrak Customer Insights

Listrak's Customer Insights tools unlock the secrets buried in your customer data with powerful analytics and visualization features that include more than 70 pre-built visualizations for building dashboards to your specifications. Customer Insights provide a bird's eye view of each Customer Journey and seamlessly integrate with the Listrak platform to turn insights into marketing campaigns with a single click. This fuels more engaging and effective customer interactions, and informs your segmentation and automation efforts.

Listrak Behavioral-Based Triggers

Listrak monitors customer behaviors to trigger individually-tailored interactions. By tracking browsing behavior, engagement statistics, purchase information, and lifecycle incidents for customers, Listrak knows where each customer is at in their 'journey.' This allows the platform to respond to a customer's intent with specialized communications — like abandonment messages to re-engage active shoppers.

Listrak Predictive Personalization

Listrak's predictive personalization tools use machine learning, artificial intelligence, and data modeling to boost the success of marketing campaigns. By analyzing past behavioral data, these predictive analytics tools can predict the likelihood of future behavior based on different variables.

Listrak Unified 360-Degree Customer Profile

Listrak pulls data from various sources, synthesizes it, and analyzes it as a whole to identify key customer signals, and incorporate them into a 360-degree customer profile for the most accurate and actionable customer data possible.