Connect Taboola to GoToWebinar

These companies automate their data pipelines using Integrate.io

About Taboola

Taboola is a discovery-driven content marketing service for both advertisers and publishers that is designed to offer visitors highly personalized external content while they engage with a publisher’s website. Taboola accomplishes this level of personalization through a predictive analysis engine that looks at a wide range of data points, including demographic data, browsing history, purchase history, etc. Then, it chooses and displays the discovery links that are most likely to engage those visitors, thereby increasing the likelihood of conversion.

About GoToWebinar

GoToWebinar is a service that allows users to record, host, and present live and on-demand webinars. With GoToWebinar, users can expand their reach, get more qualified leads, engage customers, and capture useful contact information. Furthermore, since videos are available on-demand, users can use them to increase long-term ROI and create a big-picture brand experience.

Popular Use Cases

Bring all your Taboola data to Amazon Redshift

Load your Taboola data to Google BigQuery

ETL all your Taboola data to Snowflake

Move your Taboola data to MySQL

Bring all your GoToWebinar data to Amazon Redshift

Load your GoToWebinar data to Google BigQuery

ETL all your GoToWebinar data to Snowflake

Move your GoToWebinar data to MySQL

Taboola's End Points

Taboola Campaigns

Manage the details of one or more of your ad campaigns, including the financial details - such as cost-per-click (CPC), spending limit, and daily cap - and preferred targets for the campaign i.e. publishers, countries, platforms, etc. This ensures that your campaigns are personalized for the audience most likely to engage them.

Taboola Reports

Retrieve performance reports that include advertiser-relevant data - such as CPC, impressions, total clicks, etc. - as well as publisher metrics, like detailed analytics on the revenue that is being generated by a page. This information allows publishers and advertisers to gauge how to best maximize their discovery-based marketing performance.

Taboola Resources

Request resources that can help set up a campaign on Taboola, including the supported regions and region codes, which platforms are supported, and a dictionary that lists all of the terms that can be used when requesting these resources. Then, use this information to customize a campaign that will provide more effective targeting.

GoToWebinar's End Points

GoToWebinar Accounts

Use corporate accounts to create and access important information. For example, retrieve a list of webinars within a given date range or request a list of organizers on the account.

GoToWebinar Attendees

Get a list of session attendees, collect poll answers, retrieve attendee questions, and more. Use this information to better understand the clarity and relevance of your content and to see how it has resonated with viewers.

GoToWebinar Organizers

As an organizer, you can create, edit, delete, and launch webinars. You can also add co-organizers, which is especially helpful if you want to coordinate across departments or with another business.

GoToWebinar Webinars

Collect any information that you might need about webinars: get current or historical webinars, retrieve audio information, collect webinar meeting times, gather performance statistics and more. Use this to understand and improve both webinar and campaign performance.