About Taboola
Taboola is a discovery-driven content marketing service for both advertisers and publishers that is designed to offer visitors highly personalized external content while they engage with a publisher’s website. Taboola accomplishes this level of personalization through a predictive analysis engine that looks at a wide range of data points, including demographic data, browsing history, purchase history, etc. Then, it chooses and displays the discovery links that are most likely to engage those visitors, thereby increasing the likelihood of conversion.
About Heroku Connect
Heroku Connect is a data integration tool that uses bi-directional synchronization between Salesforce and Heroku Postgres to harmonize Postgres data your Salesforce information like contacts, accounts, and custom objects. Heroku connect includes a user-friendly, point-and-click interface so non-tech-savvy users can set up the service in minutes without coding or complicated configuration procedures.
Popular Use Cases
Bring all your Taboola data to Amazon Redshift
Load your Taboola data to Google BigQuery
ETL all your Taboola data to Snowflake
Move your Taboola data to MySQL
Bring all your Heroku Connect data to Amazon Redshift
Load your Heroku Connect data to Google BigQuery
ETL all your Heroku Connect data to Snowflake
Move your Heroku Connect data to MySQL
Taboola's End Points
Taboola Campaigns
Manage the details of one or more of your ad campaigns, including the financial details - such as cost-per-click (CPC), spending limit, and daily cap - and preferred targets for the campaign i.e. publishers, countries, platforms, etc. This ensures that your campaigns are personalized for the audience most likely to engage them.
Taboola Reports
Retrieve performance reports that include advertiser-relevant data - such as CPC, impressions, total clicks, etc. - as well as publisher metrics, like detailed analytics on the revenue that is being generated by a page. This information allows publishers and advertisers to gauge how to best maximize their discovery-based marketing performance.
Taboola Resources
Request resources that can help set up a campaign on Taboola, including the supported regions and region codes, which platforms are supported, and a dictionary that lists all of the terms that can be used when requesting these resources. Then, use this information to customize a campaign that will provide more effective targeting.
Heroku Connect's End Points
Heroku Connect Synchronization of Apps Across Heroku and Salesforce
Heroku Connect allows you to build apps with open source stacks, natively integrate the apps with Postgres, and directly sync them with Salesforce. By integrating your Salesforce data with Heroku Postgres, it's easy to combine the power of the Lightning Platform with Heroku. Heroku Connect makes the process of building apps that bring your data and processes to your users as easy as coding in SQL.
Heroku Connect External Objects
Heroku Connect External Objects let you make your Heroku Postgres database information available inside your Salesforce deployment. This empowers you to synchronize your information across both platforms as you create, read, update, and delete data. By creating sophisticated applications inside Heroku and making the app data available to your Salesforce processes, you'll present a seamless experience in Salesforce, while all of your data stays inside Heroku Postgres. Moreover, configuring Heroku-Salesforce integrations for data pertaining to apps, sensors, customers, and products is a simple, point-and-click process that doesn't require any coding skills. Heroku External Objects combined with Salesforce Connect makes it easy to create a seamless experience across all of your business systems.
Heroku Connect Data Security Compliance
Heroku Shield Connect supports the development of applications that share sensitive data with Salesforce while complying with the strictest data security standards. Safely integrate CRM data, Protected Health Information (PHI), Personally Identifiable Information (PII), contact information, account data, and custom objects between Heroku apps and Salesforce. Heroku Shield Connect provides an easy pathway for building advanced applications that need to adhere to the most complicated data security regulations, including HIPAA compliance.
Heroku Connect Easy Application Development and Scaling
Through its compatibility with the most popular stacks and programming languages, Heroku Connect facilitates easy application development. Its add-on ecosystem includes your favorite development tools and databases (like New Relic, Mongo, and Redis) so you can use them with the applications you're creating. Through Heroku's proven infrastructure, which currently supports 26 billion daily transactions for massive consumer websites (such as Upworthy and Bonobo) virtually limitless scaling is available for high volume applications.
