About Taboola
Taboola is a discovery-driven content marketing service for both advertisers and publishers that is designed to offer visitors highly personalized external content while they engage with a publisher’s website. Taboola accomplishes this level of personalization through a predictive analysis engine that looks at a wide range of data points, including demographic data, browsing history, purchase history, etc. Then, it chooses and displays the discovery links that are most likely to engage those visitors, thereby increasing the likelihood of conversion.
About LivePerson
LivePerson's artificially-intelligent chatbots automate approximately 70% of customer inquiries, allowing you to scale your business without the overhead of hiring new staff. As an AI-powered chat platform, LivePerson offers a comprehensive service that simplifies the process of building, managing, and finetuning chatbots to support your business goals.
Popular Use Cases
Bring all your Taboola data to Amazon Redshift
Load your Taboola data to Google BigQuery
ETL all your Taboola data to Snowflake
Move your Taboola data to MySQL
Bring all your LivePerson data to Amazon Redshift
Load your LivePerson data to Google BigQuery
ETL all your LivePerson data to Snowflake
Move your LivePerson data to MySQL
Taboola's End Points
Taboola Campaigns
Manage the details of one or more of your ad campaigns, including the financial details - such as cost-per-click (CPC), spending limit, and daily cap - and preferred targets for the campaign i.e. publishers, countries, platforms, etc. This ensures that your campaigns are personalized for the audience most likely to engage them.
Taboola Reports
Retrieve performance reports that include advertiser-relevant data - such as CPC, impressions, total clicks, etc. - as well as publisher metrics, like detailed analytics on the revenue that is being generated by a page. This information allows publishers and advertisers to gauge how to best maximize their discovery-based marketing performance.
Taboola Resources
Request resources that can help set up a campaign on Taboola, including the supported regions and region codes, which platforms are supported, and a dictionary that lists all of the terms that can be used when requesting these resources. Then, use this information to customize a campaign that will provide more effective targeting.
LivePerson's End Points
LivePerson Messaging Channels
LivePerson's AI chatbots engage your customers via the messaging channels they're already using. You can embed LivePerson into your website and mobile apps to answer customer questions while they're using your service or browsing your products. Your LivePerson chatbots can also communicate with your customers via SMS, Apple Business Chat, Facebook, Twitter, WhatsApp, Google RBM, Email, Line, and Google AdLingo.
LivePerson AI-Powered Chatbots
LivePerson chatbots can address approximately 70% of your customer's questions by using a powerful AI engine that was taught with decades worth of consumer data. The platform includes AI templates with prebuilt dialog flows and advanced natural language processing features that get your chatbots up and running in no time. LivePerson makes it easy for non-tech-savvy employees — including your customer service reps and content creators — to develop and finetune chatbots from scratch.
LivePerson Call-to-Message Features
LivePerson includes a feature to turn the phone calls you can't answer into messaging conversations. If customers call and need to wait on hold, this function gives them the chance to start a messaging conversation and get help immediately rather than wait on hold or wait for a returned phone call. According to LivePerson, 8 out of 10 customers choose to message when offered the chance to stop holding. In this way, LivePerson reduces the number of telephone reps your business requires, as chatbots can answer frequently asked questions, schedule appointments, and more — without the need for human employees.
LivePerson Advanced Management Tools
LivePerson includes features that put managers at the center of messaging conversations, like a web-based workspace where you can monitor and control all conversations between customers, bots, and agents. Meanwhile, with bot-assisted messaging, agents can manage multiple customer-bot conversations at once from a desktop computer, laptop, or mobile device. This allows agents to intervene when required for more positive customer experiences. LivePerson even provides real-time feedback on conversation health, so your agents know which conversations most urgently require their attention.
LivePerson Analytics and Metrics
The LivePerson platform tracks and analyzes all aspects of customer messaging conversations by monitoring information like chat duration, customer intent, conversion stats, and customer satisfaction levels, so you can gain key insights from your customer messaging conversations. These insights will help you improve chatbot interactions while providing ideas for improving other areas of your business, products, and services.
