About Taboola
Taboola is a discovery-driven content marketing service for both advertisers and publishers that is designed to offer visitors highly personalized external content while they engage with a publisher’s website. Taboola accomplishes this level of personalization through a predictive analysis engine that looks at a wide range of data points, including demographic data, browsing history, purchase history, etc. Then, it chooses and displays the discovery links that are most likely to engage those visitors, thereby increasing the likelihood of conversion.
About Mode
As an advanced, high-speed data analytics platform, Mode helps you understand the information in your data warehouses. As a hybrid solution Mode lets (1) data teams customize queries and visualizations in Python, SQL, or R; and (2) empowers non-tech-savvy users to dive into visualizations and explore live-updating reports to get the data they need.
Popular Use Cases
Bring all your Taboola data to Amazon Redshift
Load your Taboola data to Google BigQuery
ETL all your Taboola data to Snowflake
Move your Taboola data to MySQL
Bring all your Mode data to Amazon Redshift
Load your Mode data to Google BigQuery
ETL all your Mode data to Snowflake
Move your Mode data to MySQL
Taboola's End Points
Taboola Campaigns
Manage the details of one or more of your ad campaigns, including the financial details - such as cost-per-click (CPC), spending limit, and daily cap - and preferred targets for the campaign i.e. publishers, countries, platforms, etc. This ensures that your campaigns are personalized for the audience most likely to engage them.
Taboola Reports
Retrieve performance reports that include advertiser-relevant data - such as CPC, impressions, total clicks, etc. - as well as publisher metrics, like detailed analytics on the revenue that is being generated by a page. This information allows publishers and advertisers to gauge how to best maximize their discovery-based marketing performance.
Taboola Resources
Request resources that can help set up a campaign on Taboola, including the supported regions and region codes, which platforms are supported, and a dictionary that lists all of the terms that can be used when requesting these resources. Then, use this information to customize a campaign that will provide more effective targeting.
Mode's End Points
Mode White-Label Embeds and Visualizations
Mode's White-Label Embeds allow you to integrate customized, interactive visualizations, and analytics into your applications — so your customers can access powerful reporting that seamlessly blends with your apps. White-Label Embeds also secure your data by ensuring that specific customers see appropriate information only. Lastly, Mode includes pre-built charts and the ability customize your visualizations in JavaScript, HTML, and CCS.
Mode SQL Editor
Mode's SQL editor features a schema browser to explore the tables and columns of your connected data sources. It also has an autocomplete function to assist with query writing, a query history to browse and reuse old queries, and advanced logic tools for creating loops, IF statements, and more.
Mode Helix Data Engine
The technology behind Mode's analytics solution is Helix, a high-performance in-memory data engine that combines modern drag-and-drop business intelligence tools with a code-first (SQL, Python, R) data science platform to offer an instantly responsive user experience. Mode streams query results into the Helix data engine to reduce database load, provide quick responsiveness, and give users the ability to visually navigate as much as 10 gigabytes of data.
Mode Dashboard Features
Powered by SQL, Python, and R, Mode dashboards display automatically-refreshing metrics without the need for proprietary tools. Customize your dashboards the way you want, with on-brand reporting and interactive features to facilitate collaboration with others across your organization.
Mode Native Python and R Notebooks
Mode features native Python and R Notebooks. This allows you to query in SQL, send the results to a dataframe in R or pandas, and conveniently access them in the platform's native Notebook. At the same time, a sidebar provides tips, shortcuts, and documentation to help you get the most of these features.
