About Taboola
Taboola is a discovery-driven content marketing service for both advertisers and publishers that is designed to offer visitors highly personalized external content while they engage with a publisher’s website. Taboola accomplishes this level of personalization through a predictive analysis engine that looks at a wide range of data points, including demographic data, browsing history, purchase history, etc. Then, it chooses and displays the discovery links that are most likely to engage those visitors, thereby increasing the likelihood of conversion.
About Revinate
Revinate's Guest Data Platform includes a suite of products and tools to support the automation of marketing and reputation management activities in the hotel and hospitality industry. These include Revinate Marketing, Revinate Hotel CRM, and Revinate Guest Feedback.
Popular Use Cases
Bring all your Taboola data to Amazon Redshift
Load your Taboola data to Google BigQuery
ETL all your Taboola data to Snowflake
Move your Taboola data to MySQL
Bring all your Revinate data to Amazon Redshift
Load your Revinate data to Google BigQuery
ETL all your Revinate data to Snowflake
Move your Revinate data to MySQL
Taboola's End Points
Taboola Campaigns
Manage the details of one or more of your ad campaigns, including the financial details - such as cost-per-click (CPC), spending limit, and daily cap - and preferred targets for the campaign i.e. publishers, countries, platforms, etc. This ensures that your campaigns are personalized for the audience most likely to engage them.
Taboola Reports
Retrieve performance reports that include advertiser-relevant data - such as CPC, impressions, total clicks, etc. - as well as publisher metrics, like detailed analytics on the revenue that is being generated by a page. This information allows publishers and advertisers to gauge how to best maximize their discovery-based marketing performance.
Taboola Resources
Request resources that can help set up a campaign on Taboola, including the supported regions and region codes, which platforms are supported, and a dictionary that lists all of the terms that can be used when requesting these resources. Then, use this information to customize a campaign that will provide more effective targeting.
Revinate's End Points
Revinate Marketing
Revinate Marketing includes drag-and-drop, no-code tools to help you establish better relationships with guests through beautiful, responsive email marketing campaigns. The platform's email marketing tools facilitate the creation and sending of relevant, personalized electronic communications that stand out in your hotel guest's busy email inboxes.
Revinate Email Marketing Design and Automation
Revinate's no-code interface empowers non-tech-savvy users to create automated lifecycle email drip campaigns. The platform allows you to quickly build and send emails that notify guests of hotel discounts, promotions, and special offers. You can also personalize your email campaigns through triggered automation, dynamic content, segmentation, and merge tags.
Revinate Marketing Analytics
Revinate Marketing also includes powerful analytics tools to provide the actionable insights you need to understand what's working and boost conversion rates. Perform A/B testing on your subject lines, copy, offers, and calls to action to identify what produces the highest chance of conversion. Monitor and benchmark the results of your campaigns, see where guests are clicking, and understand guest behavior in response to your marketing through easy-to-understand, real-time reports.
Revinate Hotel CRM
Revinate Hotel CRM supports the building of better guest relationships through Rich Guest Profiles. Rich Guest Profiles centralize the data you have for guests, allowing you to integrate multiple sources of information into a single hotel CRM system for a high-level view of all guest data. Pull and integrate information directly from your property management system (PMS), so you can see all information related to each guest, including guest stay history, guest survey results, loyalty scores, campaign engagement, total lifetime value, and other valuable statistics.
Revinate Hotel CRM Insights
Revinate Hotel CRM pulls insights from your Rich Guest Profiles to create Custom Arrival Reports. These provide your team with detailed information to surprise and delight arriving visitors. The platform's Database Insights tools offer real-time reports that show your top booking channels, most profitable geographies, and new business opportunities.
Revinate Hotel CRM Integrations
Integration with over 75 PMS systems means you'll be able to pull data from most property management systems for the best insights possible.
Revinate Guest Feedback
Revinate Guest Feedback consolidates and reports on data from guest surveys and reputation management, so you have the actionable data you need to improve your guest experiences and online rankings. Guest Feedback tools help you manage your reputation by allowing you to respond to negative and positive guest reviews — on Booking.com, Google, TripAdvisor, and other sites — from a single interface. The platform includes a ticketing system so you can communicate hotel service-related problems to the relevant staff or department for the swiftest resolution possible. Revinate Guest Feedback also lets you manage all of your hotel's social media accounts from one place.
Revinate Multi-Hotel Analytics and Reporting
Revinate Multi-Hotel Analytics and Reporting features allow you to (1) scale your marketing and reputation management activities and (2) derive analytical insights for all your hotel locations. By providing a holistic view of all data related to multiple PMSs, CRMs, hotels, and guest record systems, you identify the best ways to improve guest satisfaction across all of your departments and hotel locations.