About Taboola
Taboola is a discovery-driven content marketing service for both advertisers and publishers that is designed to offer visitors highly personalized external content while they engage with a publisher’s website. Taboola accomplishes this level of personalization through a predictive analysis engine that looks at a wide range of data points, including demographic data, browsing history, purchase history, etc. Then, it chooses and displays the discovery links that are most likely to engage those visitors, thereby increasing the likelihood of conversion.
About UserVoice
UserVoice offers product developers a single interface that collects and analyzes customer feedback from a variety of sources. This gives product makers clear, actionable insights into how to improve their offerings. UserVoice eliminates the need to send out surveys, log emails, and search through message boards when trying to understand customer experiences. When a customer reports a complaint or submits an enhancement request through UserVoice, the customer stays in the loop with updates on how their submission is being considered and resolved. This boosts customer engagement and willingness to provide feedback and ideas for product improvement in the future.
Popular Use Cases
Bring all your Taboola data to Amazon Redshift
Load your Taboola data to Google BigQuery
ETL all your Taboola data to Snowflake
Move your Taboola data to MySQL
Bring all your UserVoice data to Amazon Redshift
Load your UserVoice data to Google BigQuery
ETL all your UserVoice data to Snowflake
Move your UserVoice data to MySQL
Taboola's End Points
Taboola Campaigns
Manage the details of one or more of your ad campaigns, including the financial details - such as cost-per-click (CPC), spending limit, and daily cap - and preferred targets for the campaign i.e. publishers, countries, platforms, etc. This ensures that your campaigns are personalized for the audience most likely to engage them.
Taboola Reports
Retrieve performance reports that include advertiser-relevant data - such as CPC, impressions, total clicks, etc. - as well as publisher metrics, like detailed analytics on the revenue that is being generated by a page. This information allows publishers and advertisers to gauge how to best maximize their discovery-based marketing performance.
Taboola Resources
Request resources that can help set up a campaign on Taboola, including the supported regions and region codes, which platforms are supported, and a dictionary that lists all of the terms that can be used when requesting these resources. Then, use this information to customize a campaign that will provide more effective targeting.
UserVoice's End Points
UserVoice Turnkey Install-less Feedback
UserVoice includes a custom-brandable, stand-alone web portal, where your customers can go to provide direct feedback. Users can type in their feedback while receiving auto-suggestions to match their feedback with existing user suggestions. This reduces the chance of feedback duplication and facilitates the surfacing of top ideas. If an issue or enhancement suggestion doesn't exist, users can add a new one. Then, other customers can upvote the suggestion to help you understand the requests to address with the highest priority.
UserVoice In-App Feedback Channel Integration
UserVoice offers cut-and-paste Javascript code that you can insert into your applications and webpages. This embeds a 'Give Feedback' button so users can provide immediate suggestions while they're using your product.
UserVoice Contributor Sidebar
The Contributor Sidebar is a UserVoice web browser extension that customer-facing teams can use to relay the feedback they capture while interacting with customers. Instead of needing to send an email or drop a post-it note off on a manager's desk, sales associates and customer-facing reps can submit feedback and ideas about enhancement requests and areas for product improvements into the UserVoice system. The Contributor Sidebar browser extension also allows sales teams to connect the feedback they send to an actual customer, who will receive email updates on the status of his or her enhancement request. The sidebar also keeps customer-facing teams in the loop on new developments and progress so they can communicate news to the customers they interact with.
UserVoice Metrics on Product Improvement Opportunities
UserVoice analyzes and groups incoming feedback into easy-to-understand product improvement suggestions, so development teams can understand the number of customers requesting the same improvements. Through visual metrics, graphs, and charts, UserVoice presents valuable information, such as the revenue represented by the customers making specific enhancement requests and how many users want those improvements. This empowers development teams to prioritize the most valuable improvement opportunities.
