Connect Twilio to Taboola

These companies automate their data pipelines using Integrate.io

About Twilio

Twilio offers scalable, cloud-based communications for web and mobile apps. This includes the ability for companies to call, SMS, chat, or video conference without having to create a communications infrastructure on their own. Further, Twilio can track tasks, evaluate worker performance and availability, and gather event data that can be used to create historical analytics reports.

About Taboola

Taboola is a discovery-driven content marketing service for both advertisers and publishers that is designed to offer visitors highly personalized external content while they engage with a publisher’s website. Taboola accomplishes this level of personalization through a predictive analysis engine that looks at a wide range of data points, including demographic data, browsing history, purchase history, etc. Then, it chooses and displays the discovery links that are most likely to engage those visitors, thereby increasing the likelihood of conversion.

Popular Use Cases

Bring all your Twilio data to Amazon Redshift

Load your Twilio data to Google BigQuery

ETL all your Twilio data to Snowflake

Move your Twilio data to MySQL

Bring all your Taboola data to Amazon Redshift

Load your Taboola data to Google BigQuery

ETL all your Taboola data to Snowflake

Move your Taboola data to MySQL

Twilio's End Points

Twilio Tasks

Retrieve data about Twilio tasks that are part of your team’s workflow and filter those tasks using an array of fields including priority, assignment status and name. This data can be gathered from within Twilio or integrated from external sources and added to Twilio’s workflow.

Twilio Events

Track each workspace event that occurs, including things like the creation of a new Twilio task, a worker being assigned to a task or a change in a worker’s activity status. You can use this data to both generate current analytics and store historical record data for future use.

Twilio Workers

Get data about your workers, including their activity, availability and relevant skills. This will help you both assign your workers the tasks that are most suited to their skill sets and ensure that those tasks are only assigned when workers are ready to tackle them.

Twilio Activities

Monitor a worker’s Twilio activity status and use it to determine whether or not to assign an open task to a specific worker.

Taboola's End Points

Taboola Campaigns

Manage the details of one or more of your ad campaigns, including the financial details - such as cost-per-click (CPC), spending limit, and daily cap - and preferred targets for the campaign i.e. publishers, countries, platforms, etc. This ensures that your campaigns are personalized for the audience most likely to engage them.

Taboola Reports

Retrieve performance reports that include advertiser-relevant data - such as CPC, impressions, total clicks, etc. - as well as publisher metrics, like detailed analytics on the revenue that is being generated by a page. This information allows publishers and advertisers to gauge how to best maximize their discovery-based marketing performance.

Taboola Resources

Request resources that can help set up a campaign on Taboola, including the supported regions and region codes, which platforms are supported, and a dictionary that lists all of the terms that can be used when requesting these resources. Then, use this information to customize a campaign that will provide more effective targeting.