About Xero
Xero is an online accounting software that allows small businesses to take complete control over their cash flow and their finances. Use Xero’s time-saving tools to process invoices, manage your bills and expenses, reconcile transactions, and run your business on the go.
About AppsFlyer
AppsFlyer provides users with centralized and accurate ROI tracking for each of their marketing campaigns and advertising sources. This includes both traditional advertising sources - like TV and social media - as well as harder-to-measure sources like in-app advertisements. It then sends all of this data to one consolidated dashboard to be viewed and analyzed.
Popular Use Cases
Bring all your Xero data to Amazon Redshift
Load your Xero data to Google BigQuery
ETL all your Xero data to Snowflake
Move your Xero data to MySQL
Bring all your AppsFlyer data to Amazon Redshift
Load your AppsFlyer data to Google BigQuery
ETL all your AppsFlyer data to Snowflake
Move your AppsFlyer data to MySQL
Xero's End Points
Xero Contacts
Retrieve, add, update, or attach files to contacts in a Xero organization. Then, enrich and integrate this data to get accurate insights and send targeted communication.
Xero Accounts
Take full control of your financial accounts: attach files, archive accounts, update details, delete accounts, and more. Use this information to get a well-rounded understanding of your financial standing and make any necessary strategic improvements.
Xero Items
Add, update, retrieve or delete both tracked and untracked items in your inventory. This will give you a better idea of what’s selling, what’s not, and where you should take your business.
Xero Invoices
Create, update, delete, void, and retrieve sales invoices or purchase bills. Monitor this data and use it to gain a clearer view of your expected revenue gains and losses. This, in turn, will help you to run accurate predictive analyses.
Xero Receipts
Retrieve, delete, add, or update draft expense claim receipts. Monitor this information to take full control over your transactional information.
Xero Payments
Refund credit notes, reverse a payment, apply payments to approved AR and AP invoices, and refund prepayments and overpayments. Then, use your payment data to track how much you are making from specific customers or during specific time periods. This will allow you to hone your marketing efforts and score leads more effectively.
Xero Reports
Review your most commonly viewed reports in Xero, and use data to improve your efficiency and gain actionable insight.
AppsFlyer's End Points
AppsFlyer Data Locker
Configure a large, daily export of raw data - including organic installs, impressions, uninstalls and in-app events - which is sent to a dedicated AWS bucket. Then, access that exported data whenever you need to and integrate it with other data sources for an even broader variety of insights and metrics.
AppsFlyer Reports and Exporting
Appsflyer reports fall into four categories: performance, re-targeting, fraud prevention, and raw data reports. You can export any of these reports to get an array of useful data, including the number of installations in a date range, the number of lost leads that were successfully retargeted, and the number of in-app events that occurred in a set period. This allows you to gauge your true ROI as accurately as possible.