Conclusion

In a global, digital world, the most important currency for any business is trust.

Trust is something you earn over many years by diligently safeguarding your customer’s personal data. They trust you with a lot of essential information – their address, their payment details, their preferences, even their biometric data.

But trust is something you can lose in an instant. All it takes is one lapse in data security, and nobody will ever trust you again. They’ll switch to a rival that takes data security seriously, someone that always protects customer confidentiality.

Data security isn’t easy. Cyberthreats are constantly evolving, and employees struggle to keep up with ever-changing protocols. The new normal of remote work has added another layer of risk to an already challenging world.

This is why it’s more important than ever to get data security right. It starts with strategy, with people and with education. But the most important part is getting the infrastructure right. A good ETL vendor can help you build a secure data pipeline that keeps sensitive information out of the wrong hands. Your customers will rest easy knowing their personal data is safe.